Amerikanen kunnen heel omslachtig te werk gaan. In februari 2010 hebben ze random 1753 mensen telefonisch gesproken over de gewoonten van (heavy) social media gebruik. De uitkomsten zijn trouwens best interessant.
- Twice as many people (48%) have a personal page on Facebook, MySpace, LinkedIn or any other social networking site this year than two years ago; that’s an entirely plausible result.
- Over the last year people who use social networking sites or services frequently (several times a day) increased by 12%; however users who infrequently use social networks (a few times a week) stayed the same. The study makes a claim that seems to contradict point 2 and states 39 million users go to social networking sites several times a day, more than double the 18 million users who did so in 2009. They get the numbers by working off the 1753 interviews and equating it to some the total number of social network users in the US based on panel data that Edison / Arbitron must have based on panel data.
- The study says more woman are on Social Networks than men (57% vs. 43%) – again, based on 1753 interviews. I think the percentages are probably not too far off but wonder if the sample size was too small.
- Students are most likely, as a group to be frequent social networkers (25%).
- I suppose it makes sense that people who are on social networks a lot will also be more aware of brands who are present there.
- There’s a lot of mobile behavior stuff in the study including an interesting 55% who have played games on mobile devices – which may explain why Google is getting into Mobile Gaming and Online Gaming, in general.
- In fact, frequent social networkers are more likely to credit mobile phones as having the greatest impact on their lives as opposed to the general population overall.
- Also interesting is that frequent social networkers are much more likely to give up watching TV than the general population and are far more likely watch TV programming on the Internet (which makes it easier to give up watching TV altogether).
- People who are frequent Social Networkers will be twice as likely as the general population to purchase music by digital downloading it and are much less likely to buy music on CDs or not to buy music at all.
Ik heb al mijn Businesscards de deur al uitgegooid, en vervangen door een Poken. Een Poken is een plastic USB-gadget in de vorm van een panda, bij, alien of voodoo-poppetje. Op deze USB plaats je de adressen van alle mogelijke social networks waar jij te vinden bent. Kies zelf of je gevonden wilt worden op bijvoorbeeld Hyves, Linkedin en Facebook.
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