PRESS RELEASE

Isobar Netherlands launches full-service proposition for Social Media Marketing:
Isobar Human Media

Amsterdam, November 13, 2008

Isobar Netherlands launches a new, full-service proposition in the field of Social Media Marketing. From now on Isobar Human Media services advertisers through one single point of entry. Isobar Human Media offers creation and seeding of viral campaigns, Social Media Optimization and digital PR. According to Isobar Netherlands this is the most complete proposition in the field of Social Media Marketing in the Netherlands.

Brian Hirman, CEO Isobar Netherlands: “Social Media Marketing already had our attention for a long time and we have been looking for an agency to run this business for us the Netherlands. During this search we came to the conclusion that there are many parties who are great in specific area of this discipline, but no single party can offer the complete range of services in the way Isobar does. We have the most specialized in-house knowledge. The only difference was that until now this knowledge within Isobar Netherlands was spread across our different offices. As of now we have one central place where all knowledge is centrally aggregated, all activities are being centrally managed and a we have created a proposition that is unrivalled in the Dutch – and perhaps even international – market”.

Isobar Human Media is managed by Stef de Jong who worked at iProspect, the international Isobar agency for Search Engine Marketing. Stef de Jong has been a long time very active with Social Media Marketing, including to follow through on his Frankwatching blog postings. De Jong is working closely together with Isobar’s Strategy Directors David Wolff and Emile van den Berg and Paul Aelen, founder of Search Engine media bureau Checkit in the Netherlands and respected as one of the leading pioneers in the field of Social Media Optimization.

Isobar Netherlands has run lots of various projects in the area of Social Media Marketing for clients such as Philips Shaving, Pepsi Max, Opel and Centraal Beheer Achmea. These include short-term programmes and campaigns, as well as long-term projects.

For more information please contact Brian Hirman or Stef de Jong: +31 (0)20 305 88 99 or visit www.isobar.nl/humanmedia.